Art Direction for Tama Art Univerisity Department of Integrated Design 11th Welcome Party (2024)

Organized by a group of student volunteers, this event was held to welcome the incoming students of the Department of Integrated Design at Tama Art University.

I was involved in a wide range of responsibilities—from recruiting team members and planning the overall project, to art direction and visual design.
With the aim of easing the anxieties and uncertainties new students often feel, the creative direction centered on motion graphics and typography to convey that the Integrated Design Department is a more flexible and welcoming place than many might expect.

We also made active use of social media, sharing advice from senior students, behind-the-scenes tips from professors, and stories and survey results related to student life.
I took part in creating and shaping these various contents to foster a warm and approachable atmosphere for the freshmen.

Art Direction/Design
Yuzu Matsuzaki (@yuzu_works)
Sungwon Mun (@mnchlns)

Motion Graphics/Animation
Atsuya Ikeda (@jumpy.jp)

Music
Yo Oshima (@osim4_4)

https://www.youtube.com/watch?v=Kx1owoxz52o&list=PLRh2oAba1zaVl_0rZ-BsMEFCUKZ1oWcxT&ab_channel=m